OWL AGENCY
Online advertising agency

OWL AGENCY

Our global team
Alexey Lednev
Director
Natalia Kutenkikh
Finance
What we do

Six growth systems.
One engine.

01PERFORMANCEAcquire customers02SOCIALBuild attention03SEO + GEOCapture demand04ALTERNATIVE MEDIAUnlock additional scale05CREATIVEMake everything perform better06WEB & APPBuild the product people convert in
PERFORMANCE01 / 06

We don't buy clicks.
We build acquisition systems.

Media, creative and data working as one system to turn attention into measurable growth.

AUDIENCE
MEDIA
CREATIVE
DATA
CONVERSION
Media stackGoogle AdsMeta AdsTikTok AdsProgrammaticDSPRetargeting
MEDIA PLANNINGChannel mix built around CAC and growth targets
PERFORMANCE CREATIVEUGC, static and video tested against CTR and CVR
OPTIMIZATIONBudgets reallocated dynamically based on performance
ANALYTICSAttribution from impression to conversion
SOCIAL02 / 06

Turn content into a growth engine.

Strategy, production, distribution and community management built around measurable brand growth.

STRATEGY
CONTENT
PRODUCTION
12.4k3481.2k
DISTRIBUTION
COMMUNITY
ANALYTICS
CONTENT ENGINE
ReelsShortsStoriesCarouselsUGC
COMMUNITY
CommentsDMsReputationEngagement
GROWTH
Paid amplificationCreatorsTestingAnalytics

From "we need to post something" to a content engine that grows the brand.

SEO + GEO03 / 06

Be found wherever your customers search.

Traditional search, AI search and everything in between.

GoogleAI SearchChatGPTGeminiPerplexity
TECHNICAL SEO
ArchitectureIndexationCore Web Vitals
CONTENT
Search intentLanding pagesEditorial
AUTHORITY
Digital PRLinksMentions
GEO
LLM visibilityEntity optimizationAI citations
ALTERNATIVE MEDIA04 / 06

Scale beyond traditional channels.

We source, test and optimize alternative inventory across hundreds of traffic sources.

280+ SOURCES
PushPopNativeIn-streamAdultMobileProgrammatic
TRACKING
ANTI-FRAUD
OPTIMIZATION
CONVERSION
280+Traffic sources
24/7Optimization
CPAFocused buying
CREATIVE05 / 06

Creative built to perform.
Not just look good.

UGC, video, static and AI-assisted production built for performance marketing.

UGCVIDEOSTATICAI
CTR 2.4%
AI SCENE 01
CVR +18%
CONCEPT
PRODUCTION
LAUNCH
TEST
SCALE
WEB & APP DEVELOPMENT06 / 06

Digital products built for growth.

Websites, web applications and mobile products designed around business goals, user experience and measurable performance.

DISCOVERY
UX/UI
DEVELOPMENT
QA
LAUNCH
GROWTH
WEBSITES
CorporateLanding pagesE-commerceCustom platforms
WEB APPS
DashboardsCRMInternal systemsSaaS
MOBILE
iOSAndroidCross-platform
INTEGRATIONS
APIPaymentsCRMAnalyticsAutomation
StackFrontendBackendAPIsCloudAnalytics
Selected work

Cases that moved the numbers

OWL x HIT Development

Investment real estate in Bali, sold worldwide

HIT Development is a reliable partner in investment real estate in Bali. We attracted investors for a hotel business and scaled the project across the globe.

Exclusive Bali villas Seaside luxury villas in Bali Your Bali dream home
The task
01Attract investors for the sale of a hotel business. KPI of $20 per qualified lead, $500,000+ budget, answered by the call center.
02Grow awareness of the project among an A-grade audience.
03Scale campaigns and promoted properties around the world.
The solution
Meta AdsGEO: 12 countries Interests: real estate and investmentAutotargeting Multi-language creativeLead collection
The results
783,429
Reach
79
Leads
$6.23
CPL
$20
Cost per q-lead
8
Deals
Reach by geo
BaliMalaysiaEurope RussiaChinaJapanUSA
AffiCoach balance your work and life AffiCoach no motivation AffiCoach upgrade your time management
OWL x AffiCoach

A wellness app with a virtual coach for women

AffiCoach is a mobile app supporting women's mental health. We drove installs and built recognition by speaking to women looking for support and a like-minded community.

The task
01Increase app installs.
02Promote mental health and wellbeing.
03Grow recognition of the service.
The solution
Meta AdsAppsFlyer AutotargetingDefined social groups

We identified clear audiences: women seeking community and support, line managers, and people facing pressure at work.

The results
2.7M
Reach
14,589
Installs
$2
Cost per install
+17%
Daily active users
+9%
Monthly active users
OWL x Carfax

Vehicle history reports for millions of US drivers

Carfax is an American technology company building automotive data products for individuals and businesses, with 25 million users every month. We drove growth and trust at scale.

Carfax creative Carfax creative Carfax creative Carfax creative Carfax creative Carfax creative
The challenge
01Sustained user growth.
02Increased brand trust through expertise and data credibility.
03Benchmark: under $4 per report.
The strategy
Meta AdsGoogle Ads Demo: 45-54, 35-45, 25-35New car buyers and sellers Semantic: pre-purchase checksStatic and UGC creative
The results
29.8M
Impressions
18.7M
Reach
9.3M
Clicks
3.2M
Ordered reports
Seaside luxury villas Exclusive Bali villas
OWL x Nuanu

A modern infrastructure project in Bali

Lead generation for agency properties with a cost benchmark of up to $25, holding conversion to a meeting within 150%, and scaling promoted properties around the world.

The task
01Generate leads for agency properties, benchmark up to $25 per lead.
02Keep the cost of a meeting within 150% of the benchmark.
03Scale campaigns and properties worldwide.
The solution
Meta AdsGEO: worldwide Interests: real estateLead collectionAlbato automation
The results
350,714
Impressions
7,703
Clicks
264
Leads
187
Meetings
18
Deals
OWL x Aviasales

The crazy grannies who went viral

Aviasales is Russia's largest service for searching and purchasing airline tickets. The brief: create an unusual offline activation among the brand's target audience.

Aviasales branded suitcase Aviasales granny with a mini suitcase
Aviasales cocktail Aviasales granny with a cocktail
The task
01Create an unusual offline activation among the brand's target audience.
02Reach users, strengthen the brand and build a positive brand voice in the media.
The solution
Media and mass mediaBloggersOffline

A unique cocktail menu for the brand, created with bar holding SIDR GROUP and served by a squad of stylish grannies. The mini suitcases were impossible to miss and quickly spread across the media.

Schengen. Served in a branded suitcase with a luggage tag.
Domestic tourism. A vodka cocktail with churchkhela that takes you to your favourite Sochi.
The results
400,000
Reach
800
UGC pieces
~300
Visas issued
1
Crazy grannies squad
OWL x Element

Recruiting the industrial workforce

Element is a Kazakh agency that employs citizens of Kazakhstan and Kyrgyzstan in industrial enterprises across Russia, Kazakhstan, Uzbekistan and Belarus. We ran both traffic and social media for the brand, with all content produced in two languages: Kazakh and Russian.

Element creative Bobrito-Brigadiro Element creative Koto-Slesarito
Element story creative Element story creative
The task
01Attract the maximum possible number of targeted requests at the lowest possible cost.
02Optimize the advertising structure after a series of iterations and maintain a stable cost per result.
03Grow the brand's social media and awareness among job seekers.
The solution
Meta AdsInstagram and Telegram GEO: Kazakhstan and KyrgyzstanHypotheses, creatives, audiences Targeting 20-50 job seekersWhatsApp for feedback Content in Kazakh and RussianReels from real workers

Monthly content plans built around current topics, constant work with the audience and regular analysis of statistics and feedback to optimize content and promotion.

The results
Traffic
788,069
Impressions
392,498
Reach
18,668
Leads
$0.06
Average cost
SMM
+10%
Subscribers per quarter
+15%
Engagement level
+23%
Vacancy responses via Telegram
Contacts

Let's grow your numbers

ceo@owlagency.online
+1 (213) 221-10-54

Tell us your goal and your market. We come back with a plan, a forecast and the channels to get there.

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